Hey everyone, I’m from Learnercity101.com and today I’m gonna share with you what is Content marketing tactics in 2019?
The blogosphere is competitive. There are over a billion blogs. That’s one blog for every seven people. How are you gonna compete? What is Content marketing tactics in 2019 gonna look now in today’s competitive environment?
Before we get started if you want more content marketing tips and tricks, more marketing tips in general, whether it’s SEO or social media, make sure you subscribe to this website via with your valid email, that way as I release more content you’ll get notified about it.
Now I have a question for you.
How many of you guys push out content, and get very little traffic to it? If you’re not getting results, leave a comment with yes.
If you’re getting a ton of results, leave a comment with no.
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First Tip about Content Marketing Tactics in 2019
See in 2019 content won’t rank well as it used to. Yes, they say content is king, but you already know there are over a billion blogs. Nowadays Google isn’t just picking from, hey what content do we wanna rank, because we lack content.
They’re like, we have content on everything under the sun, and the same thing a hundred other times. So now they’re just not picking. What content do we wanna rank?
They’re looking at authority, user metrics, they even look at when was the content created. Why would they wanna rank a content that’s two years old, when they can rank something that’s less than one week old?
So when it comes to Content marketing tactics in 2019, you need to make sure that your content’s also being up to date. If you don’t update your old content, you’re not going to get as much love as people who’re continually pushing out new fresh content.
Second Tip: Don’t Regurgitate the Same Information
The second tip I have for you is – don’t regurgitate the same information over and over again. People are tired of reading 12 SEO Tips that’ll double your traffic.
You can Google it, there’s probably different variations of that number, but there are probably hundreds of articles on that subject.
Write something new, fresh, that hasn’t been seen before, you’re more likely to get traffic, rankings, and even social shares.
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Third tip: Create Video and Audio Based Content
I know you’re not gonna like this third tip, but the third tip for you guys is – to create video and audio based content.
The text is overrated, it doesn’t help you connect with people as much as video. I still love text, I still crank out text, but the future is video. It’s much more personable people get to know you, your personality, your company better.
So crate video-based content uploaded it to YouTube, LinkedIn, heck you can even do Twitter and Instagram if it’s short enough, and of course Facebook. Don’t share the same video over and over again, like sharing your YouTube video on Facebook.
You gonna take that video all over again, and re-upload it into Facebook. LinkedIn for example, you gonna re-upload the video all over again versus sharing the link to that Facebook video. Or that YouTube video.
Now with audio, you wanna create a podcast, it’s easy, you can just bust out your phone, create an audio file, upload it to iTunes or Lip Sync, and you’re off and to the races. Same with video, you don’t actually have to go into a studio like I am, shoot all these fancy videos and pay money.
You can just bust out your phone. I would even say most the time, from all the tests we’ve run, the videos that you end up running on your iPhone convert better if you’re selling a product or service. So there’s nothing wrong with doing that.
Just look at Tai Lopez, he’s known for just busting out his phone, recording videos and it does very well for him.
Fourth Tip: Promoting Your Content
And the last tip I have for you is – promoting your content. Content marketing tactics in 2019 you gonna spend more time promoting than writing.
Again, I can’t emphasize this enough. There’s too much content on the web. It doesn’t matter how good of a content piece you write, it’s not gonna be seen unless you promote it.
So spend more time promoting than writing. Use the 80 20 rule (80% Promoting 20% Writing). And a few ways I would promote it is one, all the people who link to your competitor content and ask them for a link.
So you can use tools like Buzzsumo, type in a query related to your space, see all the other popular articles within your space.
You then take that and put that URL into Hrefs. Shows you all the people who link to that URL. Then you hit up all those people that link to it, and be like:
I noticed you linked you linked to article ABC from author 1, 2 and 3. I have a similar article that just came out but mine comers this, that and the other thing that the original one didn’t [insert link]
If you like it feel free to link to mine.
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Five Tip: You Also Need to Get Social Shares
Then you also need to get social shares. Getting backlinks isn’t enough. Facebook, Twitter, all these social sites drive a lot of traffic.
Similar to how you went into Buzzsumo, and you researched all the other competing articles on the web. You then wanna go to Buzzsumo, go back to those articles, and click on the view shares button, and it’ll show you every single person who shared those articles.
That simple thing will help you get more social traffic. And in 2019 if you don’t leverage these tactics you’re not gonna do well.
A lot of people have the old mentality of, hey I’m just gonna keep creating new and new content, and just crank out 10 posts a day.
Well if you do that you’re probably gonna regurgitate, you’re not gonna get rankings. Google already has more authoritative sites to choose from. You can’t just do the old stuff that worked in 2018 and 2017.
You got leverage these tactics, even the video stuff I described. I know a lot of you are like, I don’t wanna create a video, and it’s too much work.
You know what? With YouTube SEO I get over a hundred thousand visitors a month just from YouTube SEO. That’s amazing, it’s a channel you have to leverage. And best of all, unlike Google SEO, YouTube SEO, you can get results in less than a week.
I kid you not, I created a video on SEO, and I started ranking for the term SEO on YouTube in less than one week.
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So, today’s topic – Content marketing tactics in 2019 are now ended. So thank you for reading this blog, if you enjoy this blog make sure like, share with your friends via social media.
And if you have any question, please comment below. If you need help with your content marketing check out – Add Agency Neil Patel Digital. Thank you all.