Hey, everyone, I’m from Learnercity101.com and today I’m gonna share with you how to growth hack your personal brand.
Did you know that a good strong personal brand can make you over a million dollar a year? I myself can generate over a million dollars a year just from speaking fees because of my personal brand.
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Everyone talks about how personal branding takes a long time and it does but that doesn’t mean you can’t get results faster and today, I’m gonna share with you how to build a personal brand like Neil Patel.
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The First Tip about Growth Hack Your Personal Brand is: To Pick a Niche and Big One
The first personal growth hack tip I have for you is – to pick a nice and big one. Here’s what I mean by this. If you wanna build a personal brand and a niche that’s so small that only 10 people care about it, there’s not really any money to be made.
If you wanna do well, go to Google Trends. Type in whatever niche you wanna be an expert in. Make sure that niche is bigger than digital marketing.
Google Trends will allow you to compare to it. As long as it’s bigger than digital marketing, you’re fine. That’s a big enough niche.
Second Tip: Leverage Video
The second tip I have for you is – leverage video. See, when Neil Patel started building a personal brand, he was old school. He would write blog posts, go to offline events and that’s great and all but these days you can build that in-person kind of feel and connection through videos over the web because of channels like YouTube, Facebook, LinkedIn.
You can get your message across and it’s much more effective than in-person events. So go and create content. Just bust out your phone, create videos related to any topic that’s related to what you wanna be an expert on, push it out there, upload these videos to all those social channels and make sure when you’re uploading these videos to use the right keywords.
Through tools like Ubersuggest, you can see what phrases are popular within your niche. Integrate those keywords in there and that way when people wanna find your videos, they’re more likely to see it because you’re leveraging popular search terms.
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Third Tip: Interview other Successful People
Then I want to interview other successful people. Being an expert isn’t easy. It takes a while but a quick hack to make it faster is get seen with other experts.
So if people see let’s say you and Gary Vaynerchuk together, they’re gonna be like, oh, Gary knows him, Neil or John or Chris or whatever your name is may also be an expert too and an easy way to do this is do interviews.
So hit up the Gary Vaynerchuk, the Tony Robbins of the world, the Seth Godin’s and say hey, do you mind if we do an interview? Interview them over Skype getting maybe a 10-minute interview.
People will see your face next to theirs. When you’re editing the video you can just pop it up. Technically, you don’t even really have to edit it much.
Pop it up on all these social sites. Again, it’ll make you seem like an expert because other people are experts and you’re with them. Now when you pick these other experts to be interviewed, you don’t wanna just pick random people like Gary Vaynerchuk or Seth Godin cause you to see them all over.
More so, you need to pick other experts within your field so that’ll help growth hack your personal brand and you in a more positive light.
Fourth Tip: Speak at Four Conference a Year
You’ll then also wanna speak at four conferences a year. That’s the next tip for you. I know I mentioned with blogs hey, it’s just as good as in-person events and yes, it’s much more effective but still that in-person event but people seeing you, a lot of them over time as they like your speech, they’ll wanna take pictures with you, they’ll push it out the social web.
It’ll help growth hack your personal brand and you as an expert and I know at the beginning no one’s gonna pay you to do speech and even if you have no practice or experience speaking on stage, that’s okay. No one cares.
Just apply to all the events within your space. Some of them are gonna say yes. All you need to do is speak at four a year, one per quarter. Trust me, it adds up over time.
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Fifth Tip: Help People by Different Platform
The fifth tip I have for you is – help people out. Helping goes a long way. Don’t just help people because you’re just like, hey, if I help them, I’ll get a more personal brand and it’ll bigger and I’ll make more money.
Help people because you care. If you truly care and you wanna be an expert in your space, you got pay your dues and help people out whether it’s responding to them on Facebook groups, responding on Twitter, answering comments when people leave a comment on your blog.
This all shows goodwill and it’ll help you build growth hack your personal brand.
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Six Tip: To stand out and when you’re Standing Out
The six tip I have for you is – to stand out and when you’re standing out, don’t try to be too crazy. Just be yourself. Look for something that’s unique in yourself that other people don’t have.
A good example of this, if you look at Gary Vaynerchuk’s videos, a lot of them he cusses. He doesn’t cuss because he’s trying to be cool or anything like that.
It’s just his natural self. So when you cuss or you’re being your natural self in a way that other people aren’t it’ll help you stand out.
The Last and Seven Tip: Be Patient
And last but not least, be patient. It’s not gonna happen overnight. You’re not gonna make a million bucks from speaking fees in one or two years but over three, four years, you’re gonna do better and even though I’m telling you to be patient, if you follow these growth hacks, you should see results each and every single quarter.
So when three months pass, you should see your brand growing and growing and you’ll notice when you go to Google Trends and you type in your name.
You’ll notice that the chart is going up and to the right. That’s a good leading indicator that you’re growing and you’re gonna become an expert within your field.
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That’s it for today’s topic “growth hack your personal brand”. Thank you for reading the full blog. If you enjoyed this blog, make sure you like it, share it, comment and tell other people about it.
And of course, if you ever need help with your own marketing, check out ad agency Neil Patel Digital.